Outperforming a wide range of mainstream rivals in a rigorous new safety test from the IIHS, the 2013 Mitsubishi Outlander has been named a Top Safety Pick+ by the organization. That’s an achievement unmatched by the likes of the Ford Escape, Honda CR-V and Toyota RAV4, which also required the Outlander Sport to claim top grades in IIHS crash testing for moderate-overlap, side- and rear-impact, and rollover scenarios.
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The 2013 Mitsubishi Lancer is off to a strong start this year. The fun-to-drive compact enjoyed a 50.5 percent jump in sales during the first quarter, and followed that up with recognition as a 2013 Best Value Vehicle from USAA, a premier financial services company dedicated to serving the needs of U.S. service members and their families. The Lancer took top honors in the “Small Sedan” segment of the recently released Best Value rankings.
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At the 2009 Tokyo Motor Show, Mitsubishi rolled out the Px-MiEV, a plug-in electric vehicle (PHEV) concept. The automaker again showed it at the 2010 Los Angeles International Auto Show. Both the press and public, in response, took a “wait and see” approach, finding the concept’s advanced powertrain system too good to be true.
Surprise! [click to continue…]
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It’s official: The completely redesigned 2014 Mitsubishi Outlander will arrive in dealerships in June, showcasing significant upgrades in fuel economy, style and value. Customers who expected a higher starting price will be happily surprised.
Now, it’s true that the price of admission to the all-new Outlander family does rise a modest $300, to $22,995, but the most popular models—the Outlander SE and GT—will boast MSRPs that are hundreds less than last year.
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The Mitsubishi Mirage is coming back: One of the first waves of ultra-efficient small cars in the 1970s, the Mirage has been reinvented for modern-day drivers—but while retaining its superior fuel-economy performance. In fact, when the nimble five-door hatchback arrives in Mitsubishi dealerships this fall, it’s expected to have the highest EPA ratings of any gas-powered non-hybrid vehicle in America: 37 mpg city/44 mpg highway/40 mpg combined.
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Ryan Gates was a championship racer with a simple dream: Create the world’s fastest street-legal Mitsubishi Evolution X, a car already renowned for its athleticism. And while the bad news is that it took Gates and his partners some three years to bring their dream to life, the good news is that they did—and they’re willing to share.
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The new-product pipeline continues to fill up for Mitsubishi. The automaker launched the all-new 2014 Outlander late last year in Los Angeles, then showcased two advanced concept vehicles in Geneva earlier this month It’s now preparing to unveil a new compact sedan at the 34th Bangkok International Motor Show.
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As more and more automakers are now starting to enter the EV segment, the company that got there first already is preparing for its second-generation entry. Mitsubishi, which debuted the world’s first modern-day, mass-produced EV back in 2009, will introduce its next-gen electric-vehicle technologies in March at the Geneva Motor Show—wrapped inside the highly aerodynamic exterior of the CA-MiEV concept vehicle.
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At the end of last year, Mitsubishi pledged to reinvigorate its U.S. business with a lineup of fresh new models and an expanded American manufacturing presence, and it seems clear its efforts are off to a strong start this year.
This month, for example, the 2013 Mitsubishi Outlander was lauded by Kelley Blue Book’s KBB.com website for having the lowest five-year ownership costs in the ultra-competitive “Mid-Size SUV/Crossover” segment. According to KBB.com: “Although it has a tendency to fly under the radar, the Mitsubishi Outlander distinguishes itself with a host of high-tech gadgetry, small but handy third-row seat and a lengthy warranty.”
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Two of Mitsubishi’s key U.S. products—the dynamic Lancer sedan and the athletic Outlander Sport crossover—recently earned one of the country’s most important safety honors. And it wasn’t for the first time, either. The made-in-America Outlander Sport captured its second straight Top Safety Pick Award from the Insurance Institute for Highway Safety (IIHS), while the Lancer family nabbed its sixth consecutive Top Safety Pick recognition (excluding Evo and Ralliart models).
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