Mitsubishi Motors Corporation announced the start of production of the North American version of its i-MiEV new-generation electric vehicle (EV) at its Mizushima Plant. The North American version of the i-MiEV will initially be available in Hawaii, California, Washington, and Oregon in late November of 2011. The automaker plans to expand sales throughout other regions of the U.S. and Canada by the end of fiscal year 2012.
The North American version of the i-MiEV has been outfitted with safety features that include an advanced airbag system that controls deployment force based on passengers’ detected seating positions and a tire pressure monitoring system to conform to North American safety requirements. To better meet the needs of North American customers, its torque has been given a boost compared with other versions of the i-MiEV. In addition, the North American version of the i-MiEV features new front and rear bumpers for enhanced protection and stability along with a larger body. [click to continue…]
Mitsubishi Motors and the all-new all-electric 2012 Mitsubishi i will help transform the city of Normal, Illinois into EVTown, USA. The company has launched a television and digital advertising campaign to tell the story.
The campaign positions the 2012 Mitsubishi i as the “Most Likable Car On The Planet” and demonstrates Mitsubishi’s involvement in transforming Normal, Illinois into the electric vehicle capital of the United States by bringing more all-electric Mitsubishi i’s with their innovative MiEV (Mitsubishi innovative Electric Vehicle) technology in Normal than anyplace in the U.S. (up to 1,000 MiEV cars for the region) and helping install a safe, convenient and high-tech EV charging infrastructure (a full 30 ultra-fast Level 3 quick charge “refueling” stations). [click to continue…]
The innovative and all-new 2012 Mitsubishi i electric vehicle recently received its official marks from the U.S. Environmental Protection Agency, and the news is impressive indeed. With miles-per-gallon equivalency (MPGe) ratings of 126 MPGe city/99 MPGe highway/112 MPGe combined, the i is now the most “fuel-efficient” electric vehicle on the road. And not only that, but it’s the least expensive one, too.
Slated to arrive in dealerships beginning this fall, the i will boast an MSRP that starts at just $27,990. But the net cost to consumers will be only $20,490 after accounting for a $7,500 federal tax credit, and many states and local communities offer further incentives that can reduce the cost of the i even more. Yet even at that price, Mitsubishi’s funky new EV offers a wealth of standard equipment, such as: [click to continue…]
Mitsubishi’s rally-bred pocket rocket—the Lancer Evolution—is well known as one of the most capable sports sedans on the road at any price. But with the addition of more premium content, at no charge to customers, the Evo advantage will be more noticeable than ever for the 2011 model year. [click to continue…]
The new 2011 Mitsubishi Endeavor continues to increase its reputation as a high-value choice among mid-size crossovers with the addition of key features to its long list of standard equipment—at no cost to customers.
Mitsubishi’s popular navigation and sunroof packages, each of which were optional last year, are now available free of charge to buyers on both the front- and all-wheel-drive versions of the Endeavor SE. These upgrades bring a touch-screen DVD-based nav system, rear-view back-up camera, power sunroof and rear cargo cover to the Endeavor’s already robust roster of standard content, which on all trim levels includes a hands-free Bluetooth phone system, LED-accented interior controls and gauges, parabolic fog lights, tubular roof rails, a bold chrome grille, a premium sound system, up-level seating surfaces, air conditioning, two 12-volt power ports and an anti-theft engine mobilizer. [click to continue…]
While all automakers are looking to bolster their fuel-efficient offerings, Mitsubishi is taking an extreme approach by launching an all-electric vehicle. The U.S.-spec Mitsubishi i-MiEV is slated to make its official debut at the LA Auto Show, but the automaker has already released some image of this new model.
As expected from the recently released sketches of the i-MiEV, the production model looks very much like the variant that’s current on sale overseas. The main difference is that the U.S.-spec model features larger dimensions and more amenities inside. [click to continue…]
Mitsubishi has not seen much success in recent years. Sales for the Japanese brand have fallen steadily in the U.S., and that has made many wonder if the automaker will even be able to stay in the market.
Despite speculation that Mitsubishi could pull out of the U.S. entirely, the company’s President and CEO Osamu Masuko said in a recent interviewthat the thought of pulling out “never enters my mind.” [click to continue…]
Mitsubishi is taking a big step into social-media marketing with the debut of two exciting new Facebook campaigns aimed at increasing interest in two exciting new Mitsubishi vehicles.
To support the launch of the 2011 Mitsubishi Outlander Sport, an athletic compact crossover that’s big on both fuel efficiency and driving excitement, the automaker is offering a unique way to preview the vehicle before it goes on sale in the U.S.—by sending one lucky winner and his/her guest all the way to Mitsubishi headquarters in Tokyo. [click to continue…]
The 2010 Mitsubishi Lancer has earned “Top Safety Pick” status from the Insurance Institute for Highway Safety (IIHS), becoming the first Mitsubishi product to garner this recognition since the organization implemented new, stricter rollover tests earlier this year.
The new testing requires a vehicle to have a roof that can withstand a force equal to four times its own weight. In addition, this recognition from the IIHS is only given to products with the highest possible ratings for front, side, rollover and rear crash protection, as well as electronic stability control, which is a standard feature on the Lancer. [click to continue…]
The Evo SE—it stands for ”Special Edition”—is the latest iteration of one of the greatest sport sedans to ever hit the road, offering a package that slots between the Evo GSR and the range-topping MR Touring, and providing an ideal mix of features from both. That means it still packs a turbocharged 2.0-liter I4 engine, good for 291 hp and 300 lb.-ft. of torque, mated to Mitsubishi’s Twin Clutch-Sportronic transmission, a six-speed auto box with paddle shifters that’s known for its precise, split-second gear shifts. [click to continue…]
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